First, we immerse ourselves in your brand ecosystem and collect data through briefing meetings. Our objective here is to understand; What's your market niche? Who are your stakeholders? How does your brand perform against competitors?

After mapping all of the information collected before, project goals and strategies are defined, and the design process begins. In this stage, we align the visual references through a series of mood boards and receive the green light to initiate the creative process of designing a brand identity. With an approved concept in mind, we know the outcome we want to achieve and start to tackle them through many brand elements: Archetype, Logo design; Typographic communication; Iconography; Color Pallete; Mockups and applications; Communication map (points of contact and buying channels).

All of the elements developed are organized in a cohesive narrative inside the Brand Book and presented to the client. After its feedback, the project is approved and carried to its final process: final archives adjustments and delivery.